Author: PayFuture

Ways to increase your payment conversion rates by over 20%

Businesses who sell products and services online often sell via a website known as an ecommerce website. These websites accept online payments from customers for items and services that they wish to purchase. If a potential customer is on the website, adds an item to the shopping cart, goes to the payment page and then doesn’t complete their order, this is an example of ‘checkout abandonment,’ which results in a reduction in sales orders.

To reduce the risk of checkout abandonment and to ensure that more customers complete their purchase on your website, we have listed below the main areas of consideration which could increase your conversion rates by over 20%. This leads to an increase in sale orders.

• Create a user-friendly experience – Make your website easy to navigate, especially for mobile use as more people are purchasing products and services online via mobile devices. Make sure your website is not only mobile friendly but also simple to use. This will also involve streamlining your website’s navigation. You may wish to avoid having too many product categories.
• Ensure you website speed is fast – There’s a 2 second rule. If your website takes longer than two seconds to load, it is likely that over 50% of your website visitors (potential customers) will lose interest. A delay of just one second can result in a 7% reduction in website sale conversions.
• Check for errors on your payment pages – If your payment page has errors on it your customers are going to find it hard to navigate and it may make them confused about the payment process, which could result in your prospective customers abandoning the shopping cart and leaving the website. It’s crucial to proofread your payment page(s) to make sure that they’re free from errors. It is also useful to test your payment page and do ‘test,’ orders to make sure the process goes smoothly and works well with no errors.
• What payment options are you offering? – Are you offering enough payment options to cater for the needs of your customers? Some customers from different countries may have different preferred payment options.
• Use Analytics – By using analytics you can gain insight into your customers website journey. Insightful data is valuable to help your business to make strategy decisions. With the right analytical tools, you can find out a lot about your customers. This data can also help you with your marketing targeting and ongoing strategy.
• Consider partnering with a payment and / or technology provider who can ensure that your e-commerce website is of a good standard for encouraging customers to complete the full payment process.
• Consider using a conversion recovery tool like the one we offer at Payfuture. Our conversion recovery tool will offer the customer on your website, an alternative local payment method if a transaction has declined for any reason. This also improves customer retention statistics. Coupled with our unique AI technology that predicts an approve or decline before it happens – this is one of the most powerful propositions available in the market.
• Our conversion recovery system can convert up to 20% of potentially failed transactions into approvals.

Find out more here – PayFuture

Expanding your business in the UAE? 5 tips for doing so

The United Arab Emirates is made up of seven different emirates. These are Abu Dhabi, Dubai, Sharjah,Ras al-Khaimah, Ajman, Umm al-Quwain and Fujairah. Dubai and Abu Dhabi have about six million of the 9.5 million population in those areas. These are popular areas for business and trade.

The UAE has become a financial powerhouse with a favorable tax system and liberal trade regimes. UAE is also an attractive investment hub and they have a ‘2021 vision.’ The UAE Vision 2021 was launched by H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai. The Vision aims to make the UAE among the best countries in the world by the Golden Jubilee of the Union. Their goals help to facilitate a well-regulated and secure business ecosystem ideal also for foreign investors and businesses to trade there.

These tips and considerations are based on transacting in the UAE, if you’re a non-UAE business.

Let’s firstly look at some stats:

• Smartphone penetration – Just over73%
• Internet penetration – Just over 93%

How do people pay for goods and services in the UAE?

• 59% Credit cards
• 27% Mobiles
• 7% E-wallets
• 6% Prepaid cards
• 1% Bank transfer

The use of e-wallets is on the rise and the majority transact with credit cards using mobile devices to make payments. Ensure that you accept these payment methods so that you don’t lose potential customers

1. Due diligence, research and partnerships: Some of the practices and regulations in the UAE relating to business and trade may be different to what you are used to, so do your due diligence on all of this. There is an Authorised Economic Operator in the UAE. The UAE Authorised Economic Operator (AEO) program also provides an opportunity for businesses engaged in international trade activities to partner with Dubai Customs through a mutually trusted relationship. The AEO program can be valuable for businesses engaged in international trade activities in the UAE. They may also be able to give you valuable advice.

2. Understand the risks: Understand the risks and opportunities around foreign exchange and changes to currency such as currency fluctuations. This could affect your business. Also, understand if there are any buyer risks, and know what they are. This could mean checking if a potential business client is in insolvency, before transacting with them

3. Legal agreements & payment terms: Make sure that you have a legal agreement in place relating to your payment terms, specifically relating to non-payment of goods for example.

4. Insurance: Look into insurance options for doing business in the UAE.

5. Payment methods: Fast payments are crucial in the UAE. Ensure you have a secure payment option to accept payments in the UAE. As many people in the UAE use mobiles to pay for goods you need to make sure you offer a simple and secure mobile payment option. You may need to partner with a provider for this. You should also make sure you have a good payment gateway in place, which is a merchant service that authorises payments. Payfuture can help with your payment solution needs. You also need to have efficient credit control procedures when selling overseas.

Payfuture, the local Payments connector opens a world of opportunities for global expansion including in the UAE. Contact us to find out how we can help you make expanding your business to the UAE a success.

10 reasons why international merchants should offer better payment options to LATAM customers

Why Latin America? LATAM is a region full of potential opportunities for those who know where to find them. With 20 countries and around 600 million people, there is an opportunity for your business.

Latin America has a lot of economic growth over the past 10 years. Whether you sell food or even luxury goods there’s lots of opportunity in Latin America. It is also known as a region for large volume exporting.

Taking a closer look specifically at the payment sector in LATAM, those residing in Latin America use different alternative payment methods (APMs) to purchase goods and services. These payment methods include using local credit cards, bank transfers, cash vouchers, the option to pay in instalments and paying via mobile wallets such as Apple Pay. Apple Pay has only recently become available to those in Mexico.

The impact of the Coronavirus pandemic has had an impact on LATAM and it has accelerated many trends in the payments sector. The number of APMs available to Latin American consumers is on the rise. Online card payments in Chile doubled in March 2020 in comparison to March 2019. More people are buying online from businesses across borders.

Paying in instalments is a popular payment option in LATAM. According to statistics, about 60% of ecommerce is currently transacted via this method. If we take a closer look at Brazil, they have an ecommerce installment rate as high as 80%.

Merchants doing business in Latin America should consider supporting the needs of consumers here.This could be by providing online instalment payment options to match local expectations or by providing them with ways to pay securely on their smart devices regardless of whether they have a bank account or not. Businesses can apture a segment of the market if they provide the ideal payment solutions.

Below we have highlighted the main reasons why international merchants should offer better payment options to LATAM customers:

• The Smartphone Opportunity –There is an increased use of smart phones in LATAM and this has resulted in an increased use of purchasing goods via mobile devices. This trend is increasing so providing secure mobile payment options taps into this market
• Remove limitations – Not everyone in LATAM has a bank account. Your target market may wish to buy your products or services who may not currently hold a bank account, so if you offer a payment option for them this will gain new customers
• Awareness – It will gain your business more awareness. By offering ideal payment options you are showing your target market that you are catering for consumers needs and care about what they want. You can also do a marketing/advertising campaign on the APM you are now providing for greater exposure
• Sell more – You will be able to increase your sales. More payment options will likely gain more customers who prefer secure digital payment methods
• Increase market share – If you provide better payments options, you’re likely to gain more customers and increase your market share
• Improve your brand – As you accept payments from customers in LATAM you are gaining potential brand advocates for your business. If they have a positive experience, they are likely to spread the word online maybe via social media and this can lead to even more customers which again leads to more sales and revenue.
• Faster transactions – If you offer a good payment solution where you (the merchant) get the funds faster and the customer receives the items/service faster this is a win-win situation for you and the customer. We live in a society where we want things now and we don’t want to wait so fast transactions are crucial
• Security – An improved and secure payment option is more secure for the customer and more secure for the merchant. This reduces risk to both involved in the transaction.
• Cashflow – Faster payments is also likely to lead to a better business cash flow.
• Stay ahead – Don’t let the competition get ahead.

Payfuture is an expert in LATAM payments.

Contact us today to find out how we can help you to make the most of this business opportunity.

What does the future look like for cross border payments?

There has been a lot of change to cross-border payments over the last five years. New regulations in this sector and changes in compliance have had an impact. Fintech start-ups are offering new technology solutions to support the cross border payments sector and better payment processing options have all made a difference. This innovation is likely to continue. The demand for cross border payments is very high and currently steps are being taken to improve cross-border payments overall.

According to research by Mkinsey, ‘cross-border payments growth is particularly compelling in marketplace payments and the gig economy. Amazon is a driver of the marketplace and players like Etsy and Upwork are also growing strongly which is, ‘fuelling cross-border commerce and employment and driving C2B, B2C and business-to-small-business payments.’

Banks and other financial institutions need to be able to move money around efficiently, transparently, securely and in a cost-effective manner to keep up with the needs of the population who wish to send and receive money between borders

The covid19 pandemic has also had a significant effect on global cross border payments.Deloitte state, ‘we have certainty that covid19 will change the face of payments globally,agnostic of pandemic severity.’

This current pandemic has meant that the use of cash has been reduced across the globe.People are going out less, in particular where there are restrictions in place and digital payments are increasing. There has been an increase in online / mobile payments as a result of this. There is evidence to suggest that some people are purchasing things across the border for the first time ever and are also placing large orders with businesses abroad, including the purchasing of Covid19 masks and other personal protective equipment (PPE).

According to McKinsey, ‘the most striking and potentially lasting impact is an accelerating pace of change in this industry.’ There has been a huge shift in buying behaviour and more than ever people are purchasing online. The pandemic has accelerated the move from physical (going to a ATM machine or bank branch ) to digital (online virtual) banking. It’s also impacted the need for faster payments especially when you need items or a service urgently.

Some businesses may accept PayPal for smaller amounts, however if you’re transferring money in the thousands this may not be the most ideal solution. PayPal can also be costly in terms of fees. Banks can also be expensive, as some charge £25 to send money across the border per transaction, for example from the United Kingdom to India. Fees that are high can put people off from using their services.

One of the main challenges in cross border payments in both speed and security. Often when you want to transfer money to another country across the border it can take days to reach the recipient/ the receiver. Cross border payments have been traditionally known as often being slow and because people want to be able to transact and send and receive money faster, professionals in this sector have looked at improving payment options. This is innovating the industry.

Even today, if you’re using your main bank for cross border payments you may have to make a phone call and provide all the information which is time consuming and sometimes you may have to repeat this. This information then this goes through security checks and then the money might reach the recipient within the week. This is too slow. The need for speed is so crucial for cross border payments.

Swift is a payment method that is available 24/7 that most of us are familiar with, however as mentioned above, this usually requires manual entry of recipients information and involves intermediaries. It often takes too long and the fees are known to be expensive.There is an updated version of Swift Global Payment Innovation (Swift Gpi) which has improved the cross-border payments process. Banks such as Societe Generale have been using it in some form since 2017, although it became more popular in 2019. The main reason it was developed was to provide tracking, transparency and speed. Is also enables payments to be identified in real time, so if need be, they can be stopped and recalled midtransfer in cases of fraud. Payments are also promised within 24 hours, however, it is also costly and not affordable to all merchants.

This is also why fintech innovation is at a high in this sector, due to the demand and requirements of merchants and consumers.

As mentioned previously, to meet the needs of today and the future, payments need to be instant and much cheaper. There needs to be improvements to the speed of being able to send and receive money. This needs to also be in a secure way, without too many restrictions whilst being a simple process – it is what customers and merchants want.

It is also why a technology known as blockchain has also been used to transfer money and this is becoming more of a popular method. According to American Express (Amex),‘blockchain technology promises to facilitate fast, secure, low-cost international payment processing services (and other transactions) through the use of encrypted distributed ledgers that provide trusted real-time verification of transactions without the need for intermediaries such as correspondent banks and clearing houses.’ Blockchain technology was initially used to support the digital currency Bitcoin, but it is now being explored for a wide variety of applications that don’t involve bitcoin. According to Forbes, ‘cross-border payments supported by blockchain provide significant advantages to businesses and consumers. Blockchain-based payments are cost-effective, almost immediate, secure and transparent.’

Deloitte estimates that business-to-business and person-to-person payments with blockchain result in a 40% to 80% reduction in transaction costs and take an average of four to six seconds to finalise compared to two to three days using the standard transfer process.These statistics highlight why more businesses would choose this method.

Options for cross border payments include outsourcing your payments management to a 3rd party. Merchants can also collaborate with fintech partners. Merchants need a payment gateway. A payment gateway is a merchant service provided by an ecommerce application service provider that authorises credit card or direct payments processing for e-businesses and online retailers for example. The definition of a payment gateway is the technology that captures and transfers payment data from the customer to the acquirer and then transfers the payment acceptance or decline back to the customer. A payment gateway validates the customer’s card details securely, ensures the funds are available and enables merchants to get paid. It acts as an interface between a merchant’s website and its acquirer. It encrypts bank card details, ensuring that information is passed securely from the customer to the acquiring bank, via the merchant. Encryption is a type of security that is required. This security aims to protects credit and debit card details. Simply, a payment gateway works as the middleman between your customer and the merchant, ensuring the transaction is carried out securely and promptly which is very important. Payment gateways have a part to play in the future of cross border payments and a good payment gateways can also increase sale conversion rates.

Our PayFuture payment gateway connector offers access to various local payment options across emerging markets. Countries initially accessible through the gateway include Argentina, Bahrain, Bangladesh, Brazil, Columbia, India, Japan, Malaysia, Mexico, Nepal,Pakistan, Saudi Arabia, Bahrain, Qatar, UAE, Thailand and Vietnam.

It uses an artificial intelligence (AI) based connector and one API to allow the switch/connector gateway function. Access to local ecommerce payment methods is now crucial in emerging territories – especially those without developed retail or personal banking sectors.

There is also a link between payment methods and conversion rates. Conversion recovery solutions are useful for merchants who do not want to lose sales. This is a very valuable business tool that is gaining popularity. This is an important tool for the future of cross border payments. Payfuture offers a conversion recovery solution that works in real time to identify when a customer might abandon a sale. With transactions that are ultimately declined, the system offers users the option of trying a different payment option.

If merchants pick the right payment gateway provider and technology partner (like Payfuture), they will have a good range of tools and expertise available to them to optimise their eCommerce conversation rates, their sales and turnover.

Overall, the key things that are going to be a focus on cross border payments in the future include;

• The growing role of SMEs in international business and the needs for SME’s access to affordable international payments will further disrupt this sector
• Transparency on fees
• An increase in Blockchain use
• Tracking – itemising payments in a clear ‘simple to understand,’ way.
• Speed – not waiting for payments to reach accounts. Fast for the customer and fast for the merchant/receiver.
• An increase in cyber security in this space

The global payments landscape transformation for 2021 – The trends and the predictions.

Due to the covid19 pandemic this has increased demand for online payments.

Below we have listed 8 predictions and trends for the global payments landscape transformation in 2021;

• There will be an increased use of digital biometrics for online security
• Regulatory frameworks will come into play and be more fit for purpose
• The ongoing trend is showing an increase in online payments that will continue globally
• Cash transactions will continue to decrease globally
• In emerging markets where some people still remain unbanked, they will make more use of mobile wallets
• Countries with high revenue growth are also characterised by rapid electronic transaction growth – this is an ongoing trend
• Digital marketplaces are expected to account for over 60 percent of digital commerce volume in the next few years.
• Small and medium-size enterprises (SMEs) are contributing to a growing share of valueadded services in payments revenue.

According to other sources including research from Mckinsey, the other areas that may change the global payment landscape include:

An increase in ‘One stop shop,’ platforms

This is a trend that acquirers should look at. It is likely to be lucrative if acquirers can create SMEfocused one-stop-shop platforms.

A deeper look at the Infrastructure

Some infrastructure setups are not scalable and they are sometimes known to be burdening. There is a dramatic need for the software, data platforms and infrastructure to be an enabler to support merchants efficiently across borders, locations, verticals and devices.

Customer segmentation for commercial growth – Sales and marketing

Organising the business around segments based on how customers buy, what size they are and what business industry they are in, is useful to be able to compete effectively in a competitive market.Segmenting customers like this will also enable acquirers to invest appropriately in relevant sales and marketing campaigns. This is area that those in the finance sector will continue to look at.

The importance of data analytics and getting this right – Differentiating through data.

As we already know, the shift to digital has created a much greater demand for enhanced authorisation, fraud checks and faster underwriting decisions etc. Acquirers often have lots of data,however being able to find the data that they need is valuable. An unclear data strategy and poor data architecture would negatively impact the business and cause a lot of wasted time. These areas are things that need to be looked to improve the future of digital payments. This innovation is currently happening, and it will continue.

Complacency is a bad thing

This is a fast-changing industry and you need to stay ahead. The growth of APMs (alternative payment methods), with often evolving regulations, ongoing innovation and retailer interest, will necessitate their inclusion in acquirer portfolios. As APMs capture more transactions, acquirers may need to refine and adapt their current business models and processes. This may mean looking at their fraud processes, how they price things and how they are going to keep driving value that is future proof. Being able to adapt to the changing demands and trends is important.

Customer experience improvements

As the number of devices, payment options and channels increase, acquirers will need to continue to provide a valuable customer journey experience that caters for their needs.

Supply chain finance

According to Mkinsey research, they state that, ‘significant value in the global supply-chain finance (SCF) market remains untapped. Almost 80 percent of eligible assets do not benefit from better working-capital financing. We now see change accelerating in the market in response to a convergence of factors: an increased focus on working capital, structural changes in financing for small and medium-size enterprises (SMEs), a step change in digital adoption and the potential geographic relocation of $2.9 trillion to $4.6 trillion in spending on cross-border supply chains (for 16 to 26 percent of global goods exports) over the next five years.’