With its expanding digital economy and regulatory improvements, Pakistan presents a valuable opportunity for international merchants looking to tap into a growing market with a receptive audience.
Start expandingPakistan is the fifth most populous country in the world, offering vast growth potential across multiple sectors.
84% of total banking transactions in 2024 were digital—highlighting a major shift towards digital payment adoption, according to the State Bank of Pakistan.
E-wallet users grew from 20 million in March 2023 to 27 million by December 2023, driven by regulatory support and rising mobile usage.
Online shopping is surging, fuelling demand for secure, efficient digital payments. E-commerce revenue in Pakistan is expected to hit $7 billion by 2025, creating major opportunities for global merchants and payment providers.
With only 21% of adults holding a formal bank account, digital wallets and mobile payments are unlocking access to financial services for millions, connecting unbanked consumers to the digital economy for the first time
Pakistan is fast becoming a major player in the global digital economy, fuelled by surging online payments. Once a cash-heavy society, the country is now embracing mobile wallets and fintech innovation, with platforms like JazzCash and Easypaisa driving financial inclusion and giving millions of unbanked users access to digital services.
With over 20 million active users, these tools are reshaping how consumers send, receive, and spend money, moving from Cash on Delivery to secure, real-time digital payments. This shift is accelerating Pakistan’s $7 billion e-commerce boom projected by 2025.
As digital adoption grows, Payfuture helps international businesses succeed with tailored payment solutions designed for this fast-changing market. Now is the time to enter Pakistan—partner with Payfuture to scale faster and reach a highly engaged, mobile-first customer base.
The rise of online payments is also tied to the booming e-commerce market in Pakistan, which is projected to reach $7 billion by 2025. As Pakistan’s digital economy rapidly evolves, Payfuture stands ready to bridge the gap by providing seamless, secure online payment solutions tailored to the unique needs of this growing market. Now is the time to expand your business to Pakistan—partner with Payfuture to unlock new opportunities and grow your global presence.
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