Why Cultural Consideration is Key to Success in Emerging Markets

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Understanding cultural nuances is essential for success in emerging markets, shaping effective strategies and building strong connections.

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Embracing Setbacks as an Entrepreneurial Superpower

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At PayFuture we have the privilege of working with both established and fledgling businesses. For those merchants at the start of their journey, the setbacks they face can be incredibly daunting. Starting a business is a learning curve; one I’m very familiar with. My entrepreneurial journey hasn’t been an easy one. I come from a …

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Bootstrapping Your Way to Success

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Bootstrapping is a rewarding approach that allows you to maintain control over your business and minimise debt, but it has its share of challenges: it means sacrifices and hard work in the short term. But the long-term benefits can be substantial: greater financial stability, flexibility, and satisfaction as an entrepreneur that you did it yourself …

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The Psychology of Spending

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Taking a payment used to be a simple matter of your customer handing over physical cash or writing a cheque. Today, there also cards and more than 200 alternative payment methods worldwide. Establishing your customers preferred payment methods is an important consideration in any business, especially those with a large proportion of remote transactions. Ignoring your customers’ …

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Globalising Transactions: Cross-Border Payments in the Digital Age

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In recent years the world has seen a surge in cross-border payments, driven by the globalisation of trade and migration flows. In fact, global payments are expected to rise from USD 190 trillion in 2023 to USD 290 trillion by 2030. But while domestic payments are becoming instant and digital, cross-border payments have taken a …

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Emerging Markets 101: Risks and Rewards

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Investing in emerging markets can be both exciting and rewarding, but it also comes with its own set of risks and challenges. This blog is a beginner’s guide to understanding the potential in emerging markets, covering the definition of emerging markets and their characteristics, risks involved and long-term prospects. Let’s look at how an emerging …

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Beyond Borders: Exploring the Dynamics of Emerging Markets

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Exploring the dynamics of emerging markets means recognising the opportunities and challenges presented by these rapidly evolving economies – and adapting strategies to leverage their growth potential while mitigating risks. But it’s important to remember that emerging markets are not a homogenous mass. What may work in one market may not be relevant to its …

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The Power of Peer-to-Peer Payments

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Splitting a bill at a restaurant, sending your share of the taxi fare, getting an urgent request for cash to your child at university; these are just some of the convenient uses of mobile Person-to-Person (P2P) payments. P2P payments have transformed the way people transfer money, offering convenience, security, speed, and accessibility. The figures reflect just …

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Securing Your Transactions: Understanding Payment Fraud and Prevention

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Payment fraud is one of the biggest threats to business, and as the cost of doing business continues to rise in the ongoing economic crisis[1] , it’s a threat no organisation can afford to ignore. On average, organisations lose 5% of revenue to fraud each year, with a typical fraud case causing a loss of $8,300 …

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Mobile Payments Adoption in India

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With 1.7 billion people remaining unbanked, financial inclusivity continues to be a major challenge across emerging markets and institutions. In a recent Statista report, one of the emerging countries that are gaining momentum and penetration rate on adopting a mobile and digital future is India.

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Why Fintech Startups Set Eyes on Africa

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The Africa fintech startup scene experiences unprecedented growth due to an influx of foreign investments. In fact, the market is under the surveillance of many fintech investors and for the right reasons.   Generally, fintech ventures are hoping to pioneer an innovative ecosystem up for adoption. Africa records having a digital-savvy young population. Yet despite …

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5 things you need to know about the E-commerce industry in India

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India is known as being the second most populated country in the world. India is experiencing a remarkable digital boom.

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Ways to increase your payment conversion rates by over 20%

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Businesses who sell products and services online often sell via a website known as an ecommerce website. These websites accept online payments from customers for items and services that they wish to purchase.

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Payfuture Launches AI Driven Customer Conversion Tool That Saves Merchants Up To 20% Of Lost Customer Check-outs

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Singapore (31 01 2021) Global Payment Technology provider, Payfuture (www.payfuture.com), has launched a unique AI driven ‘Customer Conversion Recovery Tool’.

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Expanding your business in the UAE? 5 tips for doing so

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The United Arab Emirates is made up of seven different emirates. These are Abu Dhabi, Dubai, Sharjah,Ras al-Khaimah, Ajman, Umm al-Quwain and Fujairah.

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10 reasons why international merchants should offer better payment options to LATAM customers

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Why Latin America? LATAM is a region full of potential opportunities for those who know where to find them. With 20 countries and around 600 million people, there is an opportunity for your business.

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What does the future look like for cross border payments?

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There has been a lot of change to cross-border payments over the last five years. New regulations in this sector and changes in compliance have had an impact.

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The global payments landscape transformation for 2021 – The trends and the predictions.

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Due to the covid19 pandemic this has increased demand for online payments.Below we have listed 8 predictions and trends for the global payments landscape transformation in 2021;

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The impact of the pandemic on the future of Digital payments in emerging markets in 2020 and beyond

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The COVID-19 crisis is having a significant and widespread effect on global payments across sectors.

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Emerging Markets Driving the payments transformation

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According to a report by PwC over the next 10 years and beyond we are set to see even faster changes in the payment landscape and the emerging markets will be at the forefront of this payments transformation.

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