Why Fintech Startups Set Eyes on Africa

The Africa fintech startup scene experiences unprecedented growth due to an influx of foreign investments. In fact, the market is under the surveillance of many fintech investors and for the right reasons.


Generally, fintech ventures are hoping to pioneer an innovative ecosystem up for adoption. Africa records having a digital-savvy young population. Yet despite this, it was lagging behind other emerging markets in venture capital activities.


At present, however, the market is witnessing an impressive acceleration in investments in the past months. According to Disrupt Africa, startups in Africa secured about $330 million in funding in early 2021. This recorded number is double the fund raised from 2020, with more forecasted to come.

Source: Quartz.com


‘Africa is a Blank Slate’


Africa is an ideal market because of its rawness. Pierre Shurcke, Partner at European growth investor from TempoCap exclaimed: “Africa is almost like a blank canvas that VCs and startups can build on. We’re going to see a quantum leap in the development of [the] ecosystem and there’s a great amount of opportunity for really strong returns.”


Pierre also explained why VCs outside African refrained from entering the market before. He said high geopolitical issues, currency-related risks, and the geographical nature of the continent have some way or another raised red flags.


But now, things have started to change. After recent success stories proliferating the media are enticing more investors in the African fintech market. Not to mention that the size of the market can relatively constitute the size of the opportunity.


Investors Magnets: Valuations and Success Stories in Africa


Valuations given to African companies clearly draw in more foreign investors. Furthermore, success stories draw VCs in the market. Compared to the US and Europe where prices skyrocket, Africa is a greenfield with a large opportunity to grow. Hence, the market tends to attract more risk-taking investors.


Last March 2021, Nigeria-born payments startup Flutterwave attained unicorn status in March with a $170 million round, PitchBook data. This valuation has made the continent more attractive.


Some other VCs investing in the region are Japan’s Uncovered Fund, which reportedly launched a $15 million drive in February to back early-stage African startups. Then, we have USA-based Tiger Global backing microfinance startup FairMoney. As per TechCrunch, Valar Ventures and Target Global lead the $55 million series B funding for bank Kuda that has a $500 million valuation.


African Fintech Startups: A Bright Future Ahead

There’s a lot of innovative local startups solving true-to-life struggles. What these startups offering has a real use case usually necessary for the community’s growth. More importantly, the solution is aiming to serve a huge chunk of the population.  


Johan Bosini of Quona Capital remarks. “There is now real evidence of appetite from larger investors, which has led to more confidence in the ecosystem and unlocked a lot more local capital and expertise, further fueling growth.”


Though African startups classify as high-risk-and-high-reward investments, many investors are following suit. Of note, the firms entering the market early may have the upper hand. Most likely as they reap stellar returns as the ecosystem grows into adoption.


Payfuture Launches AI Driven Customer Conversion Tool That Saves Merchants Up To 20% Of Lost Customer Check-outs



Singapore (31 01 2021) Global Payment Technology provider, Payfuture, has launched a unique AI driven ‘Customer Conversion Recovery Tool’. This ground-breaking innovation significantly reduces the number of online customers, who would previously have have checked out – unlikely to return. Recognising that many of these sales are lost at the payment approval stage – Payfuture’s system sets out to overcome initial payment difficulties, converting lost sales into business. In practice, the new system can save up to 20% of check-outs; thus paying for itself at a very early stage.

Where transactions are declined, Payfuture’s Customer Conversion Recovery tool will offer the customer an alternative local payment method. This significantly boosts approval rates whilst improving customer retention statistics. Uniquely, the process is driven by Payfuture’s advanced AI technology. This anticipates when an online client is about to abandon a transaction or needs support with a payment, allowing for automated chatbots or the customer call centre to re-engage promptly before the sale is lost. As a truly global solution, the Payfuture toolset will localise language, currency and use the most used local payment platform as standard, for the best-by-country user payment experience.

The Conversion Tool will work with most leading payment platforms and has also been fully integrated with Payfuture’s own widely acclaim Payment Connection platform. No other integrated solution offers such a powerful global proposition to the world’s Merchants.

Manpreet Haer, Co-founder of Payfuture says: “Tragically, billions of dollars are lost each day as clients abandon their e-Commerce check-out pages. We worked out though, that by using ‘AI’ to assess clients alongside a powerful recovery tool, we could convert up to 20% of failed transactions at the payment stage – by converting them into approvals. This was such a huge source of potential extra revenue that initial interest from Merchants has been extremely high – so we expect demand to be very strong indeed.”

Note to Editors:
PayFuture was founded in 2019 by veterans of the payments technology and cyber security sectors. The business was formed to provide a best of breed alternative local payment connector focusing on providing market leading global payment technology.

The founders realised that in order to be successful in existing as well as emerging ecommerce markets, a first rate client journey was paramount.

Created by a team of innovators, AI technologists and payments enthusiasts, Payfuture is designed to offer an experience, with market changing features and technology.

For more information on the tool or Payfuture get in touch at info@payfuture.net